He said to him, ‘Teacher, I have kept all these since my youth.’ Jesus, looking at him, loved him and said, ‘You lack one thing; go, sell what you own, and give the money to the poor, and you will have treasure in heaven; then come, follow me.’ When he heard this, he was shocked and went away grieving, for he had many possessions. (Mark 10: 20-22)

Mark's rendering of this exchange differs from the other gospels in its characterization of Jesus.

Jesus looked - the Greek suggests earnest consideration and discerment - at the man. Jesus loved the man. This is agapao a verb meaning to welcome, honor, receive with sympathetic affection, to treat as an equal, and a deliberate action of selflessness.

The man was apparently unwilling - or not yet ready - to undertake what would result in eternal fulfillment. But there is no suggestion that Jesus loved him less.

Above is Agape by Zoltan Pekarovics.